I’m Thu-Ha, a Paris-based product designer with a strong foundation in visual design.

I’m Thu-Ha, a Paris-based product designer with a strong foundation in visual design.

I’m Thu-Ha, a Paris-based product designer with a strong foundation in visual design.

Leveraging my experience at Rakuten and products serving 70M+ users, I integrate GenAI tools to optimize creative workflows and elevate user experiences.

Leveraging my experience at Rakuten and products serving 70M+ users, I integrate GenAI tools to optimize creative workflows and elevate user experiences.

Selected work

BAYARD JEUNESSE

Design a scalable subscription funnel in a multi-brand ecosystem

RAKUTEN

Enhance trust in product reviews

Successfully led the end-to-end design and delivery of Rakuten's web product review experience

DISSERTATION @EDNA

Fun way to stay close to your dog

Led the 0→1 conceptualization, including 5 user interviews and expert interview inform the design

UNESCO & UNICEF

Winning Indoors: Stay In, Stay Healthy During COVID-19

Successfully designed and launched the Webflow website with an illustrator, seamlessly adapting to remote work during the COVID-19 period

ZALO (VIETNAM)

Quickly add friends with QR code

Streamlined the experience in 3 weeks, handling design from exploration to delivery

BAYARD JEUNESSE

Design a scalable subscription funnel in a multi-brand ecosystem

RAKUTEN

Enhance trust in product reviews

Successfully led the end-to-end design and delivery of Rakuten's web product review experience

DISSERTATION @EDNA

Fun way to stay close to your dog

Led the 0→1 conceptualization, including 5 user interviews and expert interview inform the design

UNESCO & UNICEF

Winning Indoors: Stay In, Stay Healthy During COVID-19

Successfully designed and launched the Webflow website with an illustrator, seamlessly adapting to remote work during the COVID-19 period

ZALO (VIETNAM)

Quickly add friends with QR code

Streamlined the experience in 3 weeks, handling design from exploration to delivery

BAYARD JEUNESSE

Design a scalable subscription funnel in a multi-brand ecosystem

RAKUTEN

Enhance trust in product reviews

Successfully led the end-to-end design and delivery of Rakuten's web product review experience

DISSERTATION @EDNA

Fun way to stay close to your dog

Led the 0→1 conceptualization, including 5 user interviews and expert interview inform the design

UNESCO & UNICEF

Winning Indoors: Stay In, Stay Healthy During COVID-19

Successfully designed and launched the Webflow website with an illustrator, seamlessly adapting to remote work during the COVID-19 period

ZALO (VIETNAM)

Quickly add friends with QR code

Streamlined the experience in 3 weeks, handling design from exploration to delivery

Real talk from people I built with...

Real talk from people I built with...

Autonomous and detail-oriented

"Thu-Ha is autonomous and detail-oriented. Her positive attitude toward feedback and design iterations made her a joy to work with and helped her deliver designs that truly resonated with both users and stakeholders."

Jana Abi Akar

Lead Product Designer

Always ready to challenge her work

"Thu-Ha is very rigorous in documenting her deliverables. Responsive, creative, and always ready to challenge her work, she excels at transforming complex needs into clear and impactful solutions."

Lucien Noir

Product Designer

Effective cross-functional collaboration

"Thu-Ha embraced complex problems and asking critical questions to stakeholders. Her goal was always to collaborate effectively with the team to deliver optimal solutions for both user and business needs."

Phu Nguyen

Product Designer

Who I've Collaborated With

Who I've Collaborated With

© Thu Ha Vu 2026

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